Ciao, I'm Sara Stella
I'm a B2B marketing expert, creator and university lecturer with 10+ years of experience building brands, content and marketing functions for tech companies.Find me at the intersection of great stories and AI.

My experience
10+ years of making complex technologies engaging and easier to understand.I’ve worked across global corporations, mid-sized businesses, and startups, building brands, content engines and marketing teams along the way.My sweet spot lies at the intersection of brand, content, social media, and product marketing, both as a marketing leader and a hands-on operator.Today, I’m Head of Content & Communications at BLP, one of Europe’s fastest-growing AI scale-ups.I am based in Zurich, Switzerland.

B2B content creator
I love creating content about B2B marketing, content strategy, AI, and what happens when you combine all three.Here is where you can find my work:
LinkedIn • 55,500 followers
The Workflow • My newsletter is read by 3,300+ marketing and GTM operators. Every two weeks, subscribers walk away with one new AI playbook they can use right away.
