Ciao, I'm Sara Stella

I'm a B2B marketing expert, creator and university lecturer with 10+ years of experience building brands, content and marketing functions for tech companies.Find me at the intersection of great stories and AI.

My experience

10+ years of making complex technologies engaging and easier to understand.I’ve worked across global corporations, mid-sized businesses, and startups, building brands, content engines and marketing teams along the way.My sweet spot lies at the intersection of brand, content, social media, and product marketing, both as a marketing leader and a hands-on operator.Today, I’m Head of Content & Communications at BLP, one of Europe’s fastest-growing AI scale-ups.I am based in Zurich, Switzerland.

B2B content creator

I love creating content about B2B marketing, content strategy, AI, and what happens when you combine all three.Here is where you can find my work:

  • LinkedIn • 55,500 followers

  • The Workflow • My newsletter is read by 3,300+ marketing and GTM operators. Every two weeks, subscribers walk away with one new AI playbook they can use right away.

Work with me

I regularly partner with B2B brands and teams on the following:

  • B2B marketing and content strategy consulting

  • Speaking engagements at events

  • Content sponsorships and collaborations