Sara Stella Lattanzio
B2B marketing & GTM leader. Advisor. Lecturer. Builder.
I work at the intersection of product marketing, content, and GTM, helping sales-led B2B companies build the systems that turn messaging into pipeline.
Here is how we can work together.
About Sara Stella
I've spent the last decade building marketing functions from scratch and scaling them at sales-led B2B companies across cybersecurity, IT, SaaS, and venture building. My work sits at the intersection of product marketing, content, and GTM strategy, with a consistent focus on one thing: turning messaging into pipeline.
Along the way I became a LinkedIn Top Voice and built an audience of 53,000+ B2B professionals who follow my work on strategic marketing, AI workflows, and modern distribution.
My superpowers: translate complex products into clear narratives, build the systems that distribute those narratives to the right buyers, and nurture that audience until they're ready to act, all in ways that connect back to revenue.
I also write The Workflow, a newsletter on AI-powered GTM systems, and teach content distribution and modern channel strategy to postgraduate business leaders at FHNW and HWZ.
📸 Features
Services
Most B2B companies struggle to explain what they do clearly enough to make the right buyers stop and listen. I fix the story and build the systems to reach and convert the people who need to hear it. Here is how we can work together:1️⃣ Consulting & advisory
I work with sales-led B2B companies on GTM strategy, product marketing, and content. Whether you're building the function from scratch or the current approach has stopped working, I help diagnose what needs to change and execute, for you or alongside you.
2️⃣ LinkedIn growth & brand partnerships
With 53,000+ LinkedIn followers and a newsletter read by GTM and marketing professionals, I partner with B2B SaaS and AI companies on sponsored content, newsletter features, and collaborations that reach the right audience without feeling like ads. Past partners include Semrush, Wix Studio, Tofu, Bynder, Goldcast, and Air.
3️⃣ Speaking & workshops
I speak at conferences and run private workshops on B2B GTM strategy, modern content distribution, and the AI systems that connect them. Always with the same goal: delivering playbooks GTM teams can apply the next day.