Sara Lattanzio presents
strategic content marketing for
Let's face it: everyone's producing content, including your competitors.
Maybe that's why you feel like you have to do it in the first place.
But here's the real question – is your content actually working for you? It's not just about churning out articles and posts; it's about crafting a narrative that elevates your brand, boosts your sales, and keeps your customers coming back for more. That's where I step in.
As your content strategy advisor, I'm here to help your team turn your content into a powerhouse tool for business growth.
Ready to make some real impact?
Always trust restaurants with small menus
B2B content marketing advisory
Content marketing is much more than a blog post or a viral social media meme. It's the way you introduce your brand and offerings at every interaction with the world.
If your ideal customer isn’t aware of your business or doesn't grasp your value, the quality of your product or service alone will be useless.
After 7+ years tackling B2B marketing strategy from different angles both in-house and as an advisor, I’m here to help you with what I can do best:
Creating impactful communication that is rooted in your business strategy.
Let's transform your content from a mere checklist item into a smart business investment.
How I approach content strategy:
Smart people I've worked with
Don't trust me, Trust them
If you don't ask you'll never know
🔥 (Most of) your burning questions 🔥
1️⃣ What does a content strategy ‘look’ like?
I don’t believe in endless strategy docs. Your content strategy will be a streamlined document blending crucial strategic insights and practical elements.
It includes a detailed breakdown of your ideal customer, clearly defined content goals and KPIs, as well as actionable items like a content roadmap, essential templates, and a distribution plan. This approach ensures a balance between high-level strategy and hands-on execution.
2️⃣ What tools do you use/ do I need?
Miro is my go-to tool in advisory work, so you'll need an account there.
Some of my clients also opt for Notion or Google Docs for comprehensive documentation. As for creation and distribution, I have personally tested the majority of tools out there and will recommend the best fit for your specific
needs, budget, and team's capabilities.
3️⃣ How will we work together?
I usually start my engagements with a content debugging sprint, analyzing your current content against your goals and addressing immediate challenges through 5 strategy calls. Post-sprint, you receive a prioritized action plan for content strategy improvement. We can then discuss a custom proposal for ongoing guidance or leave you equipped to proceed independently.
4️⃣ How long will our project take?
It's tough to give a one-size-fits-all timeline. The initial content debugging sprint typically spans 3 weeks. If we decide to continue collaborating, we'll move into a monthly arrangement. Depending from where you start, a time horizon of 6 months is ideal. This period allows for creation, optimization, and adjustment to ensure the strategy effectively meets your goals.
5️⃣ How much will this cost me?
The content debugging sprint is priced at 3000 EUR. Ongoing monthly advisory starts at 2500 EUR, varying based on call frequency and my hands-on involvement level. (*Or the equivalent in your currency).
6️⃣ Who are your best-fit clients?
Strictly B2B companies across various verticals, especially those with a sales-led motion. Ideal clients typically have:
→ A small to medium in-house marketing team for content execution
→ Regular content creation but lack a targeted goal or system
→ Challenges in involving subject matter experts in content creation and lacking a repeatable system for collaboration
→ Recognition of the value of strategic content marketing but lacking expertise in strategy creation and execution
→ A need for a content expert to guide them, seeking expertise and knowledge transfer
7️⃣ Our business is complex, will you get it?
My experience is extensive, spanning enterprise software development, B2B SaaS like fintech, adtech, and martech, as well as business consultancies and industrial companies. Plus, I'm pretty quick at understanding different business models.
My content debugging sprint at the start of our engagement is designed to dive deep into your data and business strategy, ensuring I fully grasp your unique requirements and challenges.
8️⃣ Can you create content for me?
I'm not a content creator or writer for hire. As your content marketing advisor, I focus on developing an effective content strategy with your team and guiding them through successful execution sharing knowledge, experience, and frameworks. If necessary, I can assist with some hands-on work or create blueprint content for reference. And if that's not enough, I have a big network of trusted writers and designers I'm happy to recommend.
9️⃣ Do you work with brands?
Yes, I have collaborated with several brands on content projects and sponsored posts on my LinkedIn. DM me to discuss potential collaborations.
🔟 You didn't answer my question!
I’d love to read your mind, but in the meantime DM me on LinkedIn and ask :)
You're in good hands
your content marketing advisor
I'm a B2B marketer with 7+ years of experience in the tech and SaaS space.
I've developed successful content strategies, built brand and product messaging from scratch, and have grown social accounts to thousands of followers.As a B2B content marketing advisor, I help B2B & SaaS companies create and execute multi-channel content strategies that support their business growth.I'm also in charge of developing Adnovum's content strategy.Find me on LinkedIn distilling daily content strategy pills to
my engaged community of 29K+ B2B professionals.
Also seen on...
👀 Expert interview - Content University
👀 Expert feature - Cayenne Flow.com
👀 No Hacks Marketing Podcast
👀 Bynder's Digital Advantage
👀 Expert feature - Stoica.co
👀 The Marketing Meeting
👀 Mailmodo Growth Chat
👀 Semrush Blog
👀 Zapier Blog
👀 Later Blog
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