Sara Stella Lattanzio
B2B Marketing leader.
Advisor. Content Creator.
Thanks for visiting my little yellow digital home.
You probably know me from LinkedIn and are curious about who I am, what I do and how we can work together.
Here are all the answers!
About Sara Stella
I’ve spent the last decade building and scaling B2B marketing engines across sales-led and SaaS companies in cybersecurity, IT, MarTech, and venture building — blending content, positioning, and GTM strategy to drive actual pipeline, not just impressions.Along the way, I became a LinkedIn Top Voice and grew a community of 51,000+ business professionals who follow my practical takes on strategic marketing, AI workflows, and organic growth.My superpowers:
Turning complex products into clear, compelling narratives. Building integrated campaigns that grow and engage audiences. Thinking in systems, not silos. Picking up new skills with a ton of curiosity.Today, I split my time writing and growing The Workflow (my newsletter on AI-powered marketing systems), partnering with MarTech and AI companies, and advising B2B teams on content-led growth, positioning, and go-to-market strategy.Open to contract work (consulting, advisory & content creation) and full-time opportunities where content, GTM, and smart systems can actually change the trajectory.
📸 Features
Services
If you’re a B2B company with a great product or service but a story that doesn’t land, I can help you fix that.1️⃣ Consulting + Content creation
I support B2B SaaS and service teams with positioning, content-led GTM, and systems that scale. From strategy to execution, I bring 10+ years of experience building marketing engines that drive growth.2️⃣ LinkedIn Thought Leadership & Brand Partnerships
With 50,000+ engaged followers on LinkedIn and my newsletter, The Workflow, I collaborate with MarTech and AI brands targeting GTM teams through authentic partnerships. This includes sponsored LinkedIn posts, newsletter features, and brand collaborations designed to connect with decision-makers in marketing and sales. Past partnerships include Semrush, Wix Studio, Tofu, Bynder, Goldcast, Air, and many more.3️⃣ Speaking + Workshops
From keynotes to private workshops, I speak on AI-powered marketing systems, B2B content strategy, and LinkedIn growth, turning complex topics into actionable takeaways for marketing and sales teams.